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Exploring digital opportunities for the trade fair industry: a panel discussion
The PR and marketing specialists from one of Germany’s leading communications agencies, OSK, which has extensive and far-reaching expertise in both exhibitions and digital staging, have teamed up with the technical experts from China’s leading internet company, Tencent Cloud, to explore the opportunities of digital solutions for the exhibition and trade fair industry.
We talked with industry experts about:
- feasible models
- best practices
- proven concepts
- importance of digital platforms
Learn how it is possible to create and implement virtual event platforms within existing concepts, and find out the best way to welcome the era of hybrid online and offline events.
This online live event took place on July 21, 2020
Our speakers for the event:
About the organizers
We are OSK
Collective expertise in live communication and digitalization.
Oliver Schrott Kommunikation is one of the pioneers of live communication and Germany’s leading agency for PR events. Over the past 27 years, OSK has designed and successfully implemented more than 600 event projects in over 40 countries on five continents.
Since 2014, the digital experts at OSK Berlin have been enriching the agency’s portfolio as a wholly owned subsidiary. OSK Berlin has already realized projects that to many, still sound like fantasy. The digital experts either find a solution for their clients – or they simply invent it. That’s true pioneering spirit.
Together, we are the experts in digital live communication. More than 230 employees spanning content production, design, architecture, event management and all forms of live communication work closely together across several locations to maximize project outcomes. We and our customers benefit from this interdisciplinary transfer of know-how.
The best example is our proprietary development OSK Stager, which marks a milestone in digital live communication. This solution forms the core of the “Mercedes me media” platform. The streaming platform enables journalists, bloggers and other multipliers to experience press conferences and product presentations delivered by our customer Mercedes-Benz as sleek and professional digitalized live experiences.
We are Tencent
Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms, Weixin and QQ, connect users with each other and with digital content and services, both online and offline, making their lives more convenient. Our targeted advertising platform helps advertisers reach out to hundreds of millions of consumers in China. Our FinTech and business services support our partners’ business growth and assist their digital upgrade.
Tencent invests heavily in talent and technological innovation, actively promoting the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998. Shares in Tencent (00700.HK) were listed on the Main Board of the Stock Exchange of Hong Kong in 2004.
Tencent Cloud is one of the leading cloud service providers in China. Owned by Tencent (SEHK: 700), Tencent Cloud is focused on developing cloud computing and artificial intelligence (AI) technologies for accelerating enterprise digital transformation and for building intelligent industries.
Leveraging Tencent’s 20 years of experience in cutting-edge Internet technologies and services and its robust global data center infrastructure, Tencent Cloud provides industry-leading cloud services covering IaaS, PaaS, and SaaS, and is a one-stop service provider for enterprises seeking to adopt public cloud, hybrid cloud, and private cloud. Combing advanced AI capabilities, big-data analytics, security, and location-based services (LBS), Tencent Cloud provides customized solutions for online games, finance, retail, e-commerce, healthcare, transportation, and other industries, with its vision to connect businesses to a smart future.
About Tencent Cloud
Tencent Cloud is a secure, reliable and high-performance public cloud service provider that integrates Tencent’s infrastructure building capabilities with the advantages of its massive-user platform and ecosystem.